Will the shopping experience in the world of fashion and luxury change in the Post Covid Era, or is it just a matter of time and everything will go back as it was before?… What are the elements on which brands will have to focus on to recreate the climate of trust and the empathetic relationship with the customer ?…
According to our experience the key, regardless of the subjective approach of the Brand, will pass through three essential factors on which fashion and luxury industry will base the new present:
Trust will be the significant and decisive factor for the recovery: the Brand that will put the safety and protection of its staff and of the customer at the center, and therefore of the brand itself, will automatically create a relationship of trust.
And through the quality expressed in the service will confirm its high corporate values.
This mood of attention “Taking Care”, will be the fertile ground to establish a renewed dialogue with the public, accompanied in the new way of living the retail space through an empathetic communication, made of details that exalt common good and protection.